This campaign was the winning campaign for a contest with the Adcom Group of Companies.
- Goal: Motivate people to eat right, exercise, and choose the Cleveland Clinic as their medical provider.
- Objectives: Have our program engage and motivate our audience and their social networks to improve their wellness while tracking via virtual tools throughout the 2012 year. The Participants of the program will decrease bad behaviors and increase good behaviors over the next year.
- Role: Account Executive.